Wednesday, June 29, 2011

Not All Publicity Is Good Publicity

Advertisers are a strange group. For supposedly being so deeply in touch with people, they really don’t know us at all. Ads in general are hit and miss and more often miss than hit. Most are entirely pointless, i.e. wasted money. And some are actually harmful. Indeed, advertisers subscribe to an axiom that couldn’t be more wrong: there’s no such thing as bad publicity. This is something I’ve literally heard from dozens of advertisers -- in classes, in person and in interviews, and it's just delusional.

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