I’m always fascinating by advertising because it gives you a clear indication of the state of the culture. How? Simple. The job of an advertiser is to make their product appeal to people who are likely to buy the product. To achieve that, they do a careful analysis of who their potential customers are, and then they try to produce ads which get those customers to associate the product with the good things about their lifestyles. For example, products aimed at blacks or women or fundamentalist Christians or farmers or children will try to determine what it is that appeals to each of those groups and will then use that to make their product seem like it belongs. The result is that advertises have provided us with a continuing treatise on the various segments of society.
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